Skip to content
Pharmclub
Ассоциация
Pharmclub
  • Main
  • About us
  • Events
  • Contacts
  • Русский
  • English

  • Main
  • About us
  • Events
  • Contacts
  • Русский
  • English

Marketing and promotion of pharmaceutical products

  • Market research

  • Establishing contacts with potential partners and customers

  • Working with opinion leaders

  • Work with specialists

  • Carrying out a promotion

In today’s market conditions, one of the main ways to increase profits is competently conducted marketing research and implementation of marketing strategies based on them. The second definition of profit, but in the case of the pharmaceutical market, even an innovative drug requires that doctors and patients receive information about it, its advantages and disadvantages. The members of the association receive a wide range of opportunities: establishing contacts with potential partners and customers – patients, doctors , Leaders of opinions. We help our clients in organizing conferences with leading specialists and preparing marketing presentations and brochures. One of the important areas of our activity is working with opinion leaders. Opinion leaders play a huge role in the study of consumer preferences, just as the opinion leader expresses not only his position, but also expresses the opinion of the whole social group, which eliminates the need to study the entire audience of consumers. The position of “influential people” will be a reliable indicator of the opinion of the majority of respondents. But you can also work with opinion leaders in the opposite direction. For example, when promoting a product through social marketing, the main work goes exactly with the leaders of opinions, as with those for whom the mass market will go. So, we get an opportunity to assess the demand and “make an offer”, to convey information to the goal and a simple and understandable way for it. Another important direction of our work is working with specialists – doctors who need to get exhaustive information about the new drug, How, when and under what conditions it is recommended or not recommended to use this drug, Data on drug interactions. This process is complicated and laborious, but a competent approach and careful elaboration of the strategy are guaranteed to bear fruit – successful promotion and high sales.

16.06.2017
Поделиться
Share with FacebookShare with Google+

Author: Pharmclub.uz

Post navigation

Другие

Legal services for pharmaceutical companies
16.06.2017
Pharmaceutical business tourism
16.06.2017
Information support for members of the association
16.06.2017
Календарь мероприятий
« April 2023 » loading...
M T W T F S S
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Блоги
  • actions(4)

Submitclear

  • actions(4)
Pharmclub

Все права защищены - 2017

CONTACT US

Adress:
Republic of Uzbekistan, Tashkent city, Yunusabad District, 89A Osiyo street

Phone:
+998 95 198 11 13
+998 90 954 11 11

E-mail:
info@pharmclub.uz

Working days:
Mon -Fri 09.00 - 18.00
Weekends: Sat - Sun

Map